University of Central Florida (UCF) PUR4000 Public Relations Practice Exam 2

The intensity characteristic of opinion refers to the strength of a person's conviction about a particular belief or stance. This aspect highlights how strongly an individual feels about a specific topic, which can influence their willingness to act on that opinion or engage in discussions about it. A strong conviction often translates to a more passionate expression of beliefs and can affect how persuasive an individual's viewpoint may be to others.

While the length of time a belief is held, the societal acceptance of an opinion, and the level of detail in expressing an opinion offer insights into different dimensions of opinion, they do not directly address the concept of intensity. Intensity is specifically about the forcefulness of the belief itself, rather than contextual factors like duration, social agreement, or expression style.