University of Central Florida (UCF) PUR4000 Public Relations Practice Exam 2

The correct choice highlights personal ethics as the individual moral principles that each person establishes for themselves. Personal ethics are subjective and can vary significantly from person to person based on their unique experiences, beliefs, and values. This aspect of ethics emphasizes individual responsibility and self-reflection, guiding how one makes decisions and interacts with others in both personal and professional contexts.

In contrast, the other options pertain to external standards that influence behavior but do not inherently represent an individual’s personal moral compass. Industry standards are established guidelines that dictate behaviors within a specific field, while legal guidelines are formal rules enforced by law that dictate acceptable practices. Ethical standards governed by employers reflect the organization’s values and expected conduct from its employees, but they may not align with an individual’s personal ethics. Understanding this distinction is crucial for developing a well-rounded perspective on ethics and decision-making.