Why might public relations fall short of being recognized as a profession?

Public relations may not be recognized as a profession primarily because it has historically lacked a standardized requirement for formal education. Many practitioners enter the field without a degree specifically in public relations or a related area, which can lead to variability in skills and knowledge among individuals working in the profession. This absence of a defined educational pathway contributes to the perception that public relations is more of a craft or occupation rather than a fully-fledged profession, which typically requires formal training, certifications, or a specific degree.

In contrast, having too many ethical guidelines or relying on experience alone does not detract from the profession's recognition; in fact, ethical standards can enhance credibility, while experience can lead to a deeper understanding of the field. The presence of accountability processes, such as evaluating the effectiveness and transparency of PR practices, further legitimizes the field, rather than undermining it. Thus, the lack of a formal educational requirement remains a significant factor in why public relations has struggled for professional recognition.