Which type of communication includes speaking and writing?

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Prepare for the UCF PUR4000 Public Relations Exam with our quizzes and learn detailed concepts through flashcards and multiple-choice questions. Each question offers helpful hints and explanations. Enhance your understanding and boost your confidence for exam success!

The correct answer is verbal communication. This type encompasses both speaking and writing, as it involves the use of words and language to convey messages. Verbal communication can take various forms, including face-to-face conversations, telephone calls, presentations, and written forms like emails, reports, and letters.

Understanding this distinction is crucial, especially in public relations, where effectively conveying messages to target audiences is vital. Verbal communication allows for clarity and directness, which are essential in crafting messages that resonate with recipients. It supports the idea that communication can occur in both spoken and written formats, ensuring a broader reach and more effective engagement.