Which of the following is NOT a component of the Shannon/Weaver Model?

The Shannon/Weaver Model, developed in 1949, is a fundamental framework in communication theory that encompasses several key components critical to understanding how messages are transmitted from sender to receiver. The model includes elements such as noise, which refers to any external interference that can distort the message during transmission, the channel through which the message is sent, and the receiver who interprets the message.

Sender's intent, while an important aspect of communication in practice, is not explicitly defined within the original Shannon/Weaver Model. The model primarily focuses on the technical process of communication rather than the psychological motivations behind the sender's choice of message. Therefore, the omission of sender's intent from the model signifies that it is not considered a structural component in the model's framework. This distinction is crucial for understanding the limitations of the Shannon/Weaver Model in capturing the complexities of human communication in public relations and beyond.