What type of communication is typically included in a public relations strategy?

A public relations strategy encompasses various forms of communication to effectively reach and engage the target audience. The inclusion of formal, informal, and mediated communication ensures that the message can be delivered through multiple channels, allowing for a more holistic approach. Formal communication may involve official statements, reports, or press releases, while informal communication can include casual conversations or social media interactions that help build relationships and rapport. Mediated communication refers to content delivered through media channels, such as television, radio, and online platforms, which can significantly broaden the reach of the message. This comprehensive approach enhances the effectiveness of public relations efforts by allowing for diverse engagement and interaction with stakeholders.