What is the primary difference between internal and external public relations?

The primary difference between internal and external public relations lies in the target audience and communication focus. Internal public relations concentrates on the relationships and communication strategies directed at the employees and stakeholders within the organization. This includes fostering a collaborative environment, improving workplace morale, and sharing important information that helps align employees with the organization's goals and culture.

On the other hand, external public relations aims to manage the organization's relationship with outside audiences, such as customers, investors, and the general public. This may involve media relations, public messaging, community outreach, and reputation management in the broader marketplace.

The other options, while they touch on aspects of public relations, do not accurately capture the primary difference. For example, focusing solely on online presence does not encompass the full range of external public relations. Similarly, targeting only governmental stakeholders or communicating exclusively with media outlets presents a limited view of the broader and more diverse audiences that external public relations serves.