What is one of the five characteristics of opinion?

Intensity is one of the key characteristics of opinion because it reflects the strength or fervor of an individual's or group's beliefs or attitudes regarding a particular issue. When referring to opinion, intensity showcases how passionate or strong people feel about a subject, which can significantly influence their behavior and decision-making processes. In public relations, understanding the intensity of opinions can be crucial for tailoring messages and campaigns that resonate with the target audience's feelings and beliefs.

The other characteristics of opinion, while relevant in their own contexts, do not capture this essence of strength and fervor that intensity does. Clarity often relates to how clearly an opinion is expressed, utility focuses on the usefulness or effectiveness of an opinion in a given context, and proximity deals with how close an opinion is to an individual's personal experience or knowledge. Each plays a role in understanding opinions more holistically, but intensity stands out as a defining factor that captures the emotional weight behind opinions.