What is one of the main characteristics of true ethical practice in public relations?

Honesty about sources and motives is a fundamental characteristic of true ethical practice in public relations. This principle emphasizes the importance of transparency and integrity in the information that PR professionals disseminate. By being open about where information comes from and the reasons for communicating it, practitioners build trust with the audience, the media, and other stakeholders.

Ethical public relations professionals recognize that their credibility hinges on their commitment to truthfulness. When sources and motives are clearly communicated, it helps prevent misunderstandings and misinformation, fostering a more informed public. This approach not only enhances the reputation of the organization or client but also contributes positively to the overall perception of the public relations profession.

The commitment to honesty aligns with established ethical guidelines and standards in the field, reinforcing the idea that effective communication must be rooted in truth and accountability. This sets a foundation for meaningful relationships, which are essential for successful public relations engagements.