What is a press release and its main purpose?

A press release is defined as a written statement provided to the media that announces newsworthy information, with the main goal of generating media coverage. This definition emphasizes the importance of crafting a compelling narrative that captures the interest of journalists and media outlets, thus increasing the likelihood that the news will be shared with the public.

Press releases are strategic communications tools that organizations use to disseminate information about events, product launches, achievements, or other significant updates. By targeting media professionals, a press release aims to inform and persuade them to cover the story, helping to enhance public awareness and shape the narrative surrounding the organization.

In contrast, a press release is not meant for internal issues, nor is it primarily a survey tool or a financial reporting method. While internal documents serve different purposes, such as internal communications among employees, they lack the broader media-facing intent of a press release. Similarly, conducting surveys and preparing financial reports are specific activities that do not align with the core function of a press release, which is inherently focused on public outreach and media engagement.