What is a press release?

A press release is a written statement that is crafted to announce something newsworthy to the media. Its primary purpose is to inform journalists and the public about important events, developments, or updates related to an organization, such as product launches, company milestones, or significant changes within the company. The language used in a press release is typically straightforward, and it often follows a specific structure to ensure clarity and allow for easy dissemination by news outlets.

This format enables reporters to quickly ascertain the relevance and importance of the information presented, making it more likely to be picked up for publication. By issuing press releases, organizations can effectively manage public perception and drive media coverage of their announcements, contributing to public relations efforts. The focus is on delivering newsworthy content rather than promotional material, which distinguishes it from paid advertisements.