What does the term "defamation" refer to?

The term "defamation" specifically refers to harming or ruining another's reputation. In the context of public relations, defamation occurs when false statements are made about an individual or organization that damage their good name. This can be through slander (spoken statements) or libel (written statements). The core aspect of defamation is that it involves communication that negatively impacts a person’s social standing or reputation, reflecting the importance of responsible messaging in public relations practices. Understanding this definition is vital in maintaining ethical standards and avoiding legal repercussions in communications.