What does pertinence refer to when evaluating information?

Pertinence, when evaluating information, refers primarily to the concept of relevance. This means assessing how closely the information relates to the topic at hand or the specific questions being addressed. In the context of public relations, understanding pertinence is crucial because it helps professionals determine which pieces of information are most applicable to their target audience, communication goals, or specific situations faced by their organization.

When information is pertinent, it not only aligns with the subject matter but also enhances the effectiveness of communication strategies by ensuring that messages are tailored to resonate with audiences based on their interests, needs, and context. Recognizing pertinence allows practitioners to prioritize information that will most effectively drive their communications and achieve desired outcomes. This focus ensures that stakeholders receive relevant, engaging, and timely information, which is central to successful public relations practices.