What does a media kit typically include?

A media kit is a comprehensive package of information that an organization or individual provides to media outlets to facilitate coverage and promote a story or event. It typically includes press releases that give journalists essential details about the news, background information that offers context and insight about the organization or the subject at hand, and promotional materials that could include brochures, fact sheets, and images. This combination ensures that journalists have all the necessary resources to understand and report on the topic accurately.

Other components like social media posts or advertising budgets, while relevant for certain campaign strategies, do not encapsulate the primary function of a media kit. Instead, the focus is on providing journalists with factual, organized information and materials that are pertinent to their reporting needs. By including press releases, background information, and promotional materials, the media kit serves as a vital tool for effective communication between the organization and the press.