What characteristic is most associated with ethical communication in public relations?

The characteristic most associated with ethical communication in public relations is transparency in information sharing. Transparency involves being open and honest about the information being communicated, which is critical for establishing trust between organizations and their stakeholders. When public relations professionals prioritize transparency, they ensure that audiences are informed and can engage with the organization based on accurate and complete information.

This practice not only enhances the credibility of the organization but also fosters a responsible relationship with the public, as stakeholders feel respected and valued when they are provided with the full context of communications. In contrast, manipulative messaging, confidentiality of corporate data, and a preference for promotional content may not align with the principles of ethical communication, as they can obscure the truth, limit accountability, or prioritize marketing objectives over genuine engagement.