What are the four models of public relations?

The four models of public relations, identified by James E. Grunig and Todd Hunt, are foundational concepts in understanding how public relations practice has evolved and how it can be effectively implemented.

The choice that highlights press agentry, public information, two-way asymmetrical, and two-way symmetrical provides a comprehensive view of these models:

• Press Agentry involves one-way communication where information is predominantly pushed out to the public, often without consideration for feedback. This model often focuses on generating publicity.

• Public Information also utilizes one-way communication but emphasizes the dissemination of factual information to the public. It’s intended to inform rather than to persuade, aligning more closely with journalistic principles.

• Two-Way Asymmetrical is a model that involves two-way communication but is imbalanced; it seeks to persuade the audience without necessarily listening to their feedback. This approach is common in marketing and advocacy efforts where the organization has more control over the communication process.

• Two-Way Symmetrical represents the ideal state of communication in public relations. It promotes a balanced exchange of information where both the organization and the public engage in meaningful dialogue, allowing for mutual benefit and understanding.

This selection captures the evolution of public relations practice from one