How do internal communication and external communication differ?

The differentiation between internal communication and external communication is grounded in their respective audiences and purposes. Internal communication occurs within an organization and is primarily intended for employees, management, and other stakeholders within the organization. It encompasses the sharing of information, policies, updates, and the fostering of company culture. Effective internal communication can enhance employee engagement, collaboration, and morale.

On the other hand, external communication targets audiences outside the organization, such as customers, media, investors, and the general public. This type of communication aims to promote the organization's image, communicate messages about products or services, and manage relationships with external stakeholders.

Understanding this distinction is crucial for public relations practice because it dictates the strategies, channels, and messages used to engage with each audience effectively. The focus of internal communication is inward, while external communication is outward, making option B the correct choice.